Virtual Reality for Companies and Businesses
Producing VR videos for companies and businesses
It is no secret that in today’s digital world, maintaining a presence in every marketing platform is an absolute must. If in the past videos were considered the cutting edge of business promotion and digital marketing, today this area too is taking a step forward towards VR video production for companies and businesses. On the one hand – these are short promotional videos, but unlike their predecessors – VR videos offer the viewers a completely different experience, with more dimensions, mesmerizing content and a combination of technology that was previously reserved for the gaming world only.
What is a virtual reality video?
A VR video allows the viewers to feel immersed in the scene. Unlike watching a movie, this creates an actual sense of being present in another place. This experience is made possible by 360 video technology – that is, a camera that captures 360-degrees instead of the 180 that conventional cameras cover. Thus, while watching the video, the viewers can adjust the angle and see the full image surrounding them from their current position. VR attractions are well known today in the world of video games and lately, as mentioned, are slowly penetrating into the world of business and visual marketing as well.
How can virtual reality help companies and businesses?
If marketing videos were so far considered the most effective tool in the age of social media – then a video in which the viewers can participate is an equally amazing novelty. While business owners use regular promotional videos to convey positive messages and convince the public of the benefits of their services or products – with a VR video they’re actually putting the viewers inside the action, showing them the entire environment and allowing them to be part of the moment. Thanks to VR videos, the viewers feel like they can really see everything, not just what the business owner wants to show them. In other words, they are in control – they decide which angle to set the image at, which direction to look at and what to see. For the innocent viewer who is unfamiliar with the intricacies of marketing – this is a new and delightful experience that can really boost the reputation of the advertised business.
How is the video actually produced?
Although this is an existing and well-known technology, various adjustments are needed in order to integrate it properly in the world of business and digital marketing. This kind of imaging requires a special cameras that shoots in 3D, as opposed to regular video cameras, no matter how sophisticated. To edit VR videos, one needs professional software that can process such footage. So it is very important to choose a professional or company that can handle this kind of camerawork and editing. Remember that much like in the initial processes of any video production for businesses – here it is all the more important to manage expectations and set goals before starting the filming and editing.
Who are virtual reality videos intended for?
In the past, the luxury of producing promotional videos was reserved for large businesses that have very high marketing budgets. Today the situation is different and even small businesses can enjoy high quality, professional promotional videos. As for VR videos – keep in mind that the viewer is asked to join the video and take part in the experience. So businesses that most benefit from such videos are those offering products or services that involve excitement and real physical sensations. Businesses that benefit from VR videos can include real estate agencies (private or business/commercial), car dealerships, tourist sites or attractions, recreational venues and more. The real trick is to get the viewers to take part in the experience by being present in the space!
Virtualion produces VR and augmented reality (AR) experiences. Happy to be at your service!